THE
IDEAL NIGHTGOWN. You could make a million if you could make the perfect
nightgown. The thing that feels best against the body is softest cotton
lawn, or one better, silk charmeuse. If I were going to buy my ideal nightgown,
it would have no itchy lace at neck wrist or hem because all of it is felt
as itch to the skin. The perfect nightie would be a little loose, not perfectly
fitted, no arm seams so that there is no pull over the body. This isn't
a cocktail dress you want to stand straight in. You want to throw yourself
on the soft, silky sheets and feel only soft fabric against you. Nobody
wants a waist band, that's why nightie wearers reject pajamas. Pajamas
entail seams, tailoring, areas that grab you in places you don't want to
be grabbed
The perfect nightie would be charmeuse satin, poly is ok these day sas nobody can afford silk. Anyway we wash nighties after three wearings so...who can wash silk? Nobody! I think it makes it hard and also takes the supple shine away. The ancient chinese used to dry clean silk by burying it in hot sand or something. Read http://www.mulberrysilksltd.com/faqs.asp
The ideal nightgown would be my favorite color, blue, or your favorite color. Lilac. So the manufacturer has to repeat the same, sinuous design in many colors that women consider their favorite. Beige and white are standbys, Black and red, have their fans. Red, I read, signals men, I am sexy. Blue says the opposite. But above all, NO ITCHY LACE.
Nightgowns that LOOK TERRIFIC, encrusted with lace, do not FEEL terrific. That's why the manufacturer would do well to state in front, his intent not to disrupt body comfort by calling your label "NO ITCHY LACE". They don't exist. The proof is, I searched through hundreds of graphics of nighties and couldn't find one without lace! It's funny but the thing that is the most beautiful to the eye is the least comfortable and sensuous to the body.
So the ITCH FREE, sensuous, silky, charmeuse nightie is the aim. --a
cloud of silk that you can slide over your head delighting as the silk
falls on you and then fall into bed. And it must be so thin that you can
feel the thread count of the sheets through it.
Go to the best department store in your town. Ask to see the Christian
Dior nighties of charmeuse satin.
Put one on. Let that inspire you. Copy its design but avoid the lace
DIOR loves. LACE is like blondes. Beautiful to look at but unsatisfyingly
irritating every second you're near them.
Start manufacturing charmeuse satin nighties. You'll probably have to get samples of silk charmeuse sent you from CHINA, the manufacturers are glad to send you a meter, you pay postage. The order has to be 1,000 meters minimum. But if each takes a meter and a half, you could make a whole line of affordable nighties and you'd sell out because you'd just have built a better mouse trap. Man trap. Whatever.
<=== BACK TO THE BAZAAR FOLKLORICO SEMINAR
<====BACK TO THE DESIGN FOR HOT SELLING PRODUCTS ARCHIVE