©¥©¥©¥©¥©¥©¥©¥©¥©¥©¥©¥©¥©¥©¥©¥©¥©"NEARLY NAKED", gauze dresses with elegant, crocheted yokes or edges. Spaghetti straps. Bateau neckline, no sleeves.
MAKING MILLIONS IN THE RAG TRADE
I've seen it done! I used to do astrology for Bev Hills Israelis who had landed in the USA without a dollar, opened a sweatshop doing blue jeans in a quasi-factory (more a LOFT,) downtown and soon he brought his wife and children over and they were living in Beverly Hills in a huge mansion. VERY QUICKLY, too. The Rag trade is lucrative, even if done as a cottage industry. (Rent the Movie SAVE THE TIGER with Jack Lemmon, and I CAN GET IT FOR YOU WHOLESALE with Susan Hayward, Dan Dailey.)
The thing you want in a dress label is elan, vivid, HIGH CONCEPT. Conveyed with the business name, CURRIED COTTON for African and Indian cotton dresses. Or LANGUID LILLY for phosphorescent, silky, shiny cocktail dresses. Or "Lilly's Fine Dining and Gentleman's Sporting Club" for some real tarty frocks. (speaking of labels, None must be permanent if sewn INSIDE where they scratch the body. Only legal req'mt is 'made in the USA, can be very tiny. We have to cut all labels out as they itch, usually slicing the garment!)
If you have a great NAME giving some kind of extra APPEAL, unique taste and a 'passion for fashion', turning your back bedroom into a sewing room for two gals to go at it......can make two girls a lot of money. You can expand into a loft with forty seamstresses soon enough as Latin ladies sew real well. Maybe a daycare in your garden, tended by one mother an hour, all day long.
I've brainstormed up some HIGHLY COMMERCIAL CONCEPTs for a dress label, which I'll share with you. The first concept is "NEARLY THERE ---MOSTLY BARE" dresses. Yes, Imagine a line of dresses for a hot planet. One day we'll all have to dress lightly due to global warming. The light garment can be made to look formal enough to go to the office in, but they're light, unlined, loose so they don't grab you under the arms or at waistline. Comfy. BARELY THERE. CRISP but tiny! Gauzy but not transparent. We don't want to be FORCED to wear UNDIES!
Another change on this planet that forces us to want dresses: the need for a husband's pension, the need for a HUSBAND. Rents are sky high, Jobs are few and far between. Enough dressing like a lumberjack or a tomboy. Enough gals in pants! Read "HOW TO GET MARRIED IN 20 MINUTES, wear a dress!" If enough girls understand that feature of feminine dressing, you will have a clientele! So in your ads, bannerline that old Jungian axiom, 'want him to be more of a man? Try being more of a woman."
Do dresses as a business, counting on girls to wise up. Imagine a cute line of frocks that you and your needle-handy gal pals make in ten different styles, sizes 4-14, for your local department store to retail. Call the line something engaging, so that the HIGH CONCEPT of the clothing gets noticed. The concept is, GLOBAL WARMING won't bother you now!
If I had fifty sewing machines, 50 seamstresses on salary, the 'dress lines' and their high concept names would be:
ending above the knee. Frothy and light, cool!
The concept is in these days of global warming, you advertise that the dress is "Barely There," with that being the 'name of the line. "Air Bubble" "Ultra-Cool" or "LiteLine".
SHMATA FROCKS - Forties dresses with small cap sleeve, a-line flounced skirts, peplums, recalling the Bronx.
BRONX YENTA - and RIVERDALE ! Thirties florid dresses, wartime short skirts. Capped sleeves. Peplums. Done in Hawaiian print cotton which resembles 40s prints
A wonderful website of a collector vendor, is http://www.vintageous.com
NEARLY NUDE, seductive, done in light unlined cotton, (no poly!) The dress breathes -- or call the company "NEXT TO NAKED!" Use the exclamation point on your label. It really SELLS the concept.
Again, that noticeable global warming requires lighter dresses, dresses that breathe, no POLYESTER at all. The other thing breathing easily will be the man looking at you.
CHAMPAGNE BUBBLES -Light, pastels and pales.
BAZAAR FOLKLORICO! Guatemalan, Mexican, India MADRAS type TEXTILES, HAND WOVEN COTTONS. Pungent and colorful as a plate of chiles.
MORE OF THESE AT MY FOLK SECTION
And FOLKLORE PATTERN COMPANIES EXIST
GOOGLE THEM UP, ONLINE.
Work 'Lite' - Elegant cut but light, breathing easily. Suits where you can peel the jacket if it's warm, wear it if the AC is on. Linen, cotton, fabric that breathes! I want a suit that when I take it home at night, I can wash out the armpits immediately. I don't let any perspiration get on anything I wear in hot weather.
NAIROBI FASHIONS - African or Caribbean printed textiles, blowsy big flowers, geometrics
You might actually make them in the NAIROBI SLUMS so that poor people can earn a living, get a life. Any county in Africa works except NIGERIA. And Congo. They're all whacked there. Kenya or Ethiopia has nice people. HOW TO GO INTO DRESSMAKING IN AFRICA with an EXTANT AMERICAN CORPORATION. You become their 'agent in place' for a while, training a crew there.
"BARELY THERE" The shift is the maximum fabric a gal wants to put on when it's hot and she's at home and nobody's looking. Next step would be nudity. And who wants to sit on a chair nekkid?
LIGHT WEIGHT SHORTS AND HAWAIIAN SHIRTS
Most shorts and cottons are heavy weight. Distressing in hot weather.
VINTAGE CLOTHING REPRODUCTIONS at GRANDMA's HOUSE.
Also VINTAGE PATTERNS AVAILABLE AT:
GET THOSE VINTAGE PATTERNS at EBAY! And at the very fabulous
WADE ON IN, the WATER's FINE. There's nothing to do but MAKE TONS of MONEY.
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