BUILD YOUR BRAND, GET A
WEBSITE; GET SEEN. TO BE
THE HIT OF THE INTERNET AND ATTRACT LUCRATIVE AD REVENUE
from ADVERTISERS. WRITERS,
POSTERS, You must learn to use META Tags in
coding of all pages You do --- by Anita Sands
Hernandez
If your main index
page, at your website and each article off your main
page doesn't contain META tags, in the hidden
coding that you only see when in your HTM
composer, you aren't ready to EITHER POST IT
ONLINE or submit it to search engines! (Does anybody
do that anymore? No. Now automatic ROBOT SPIDERS do
all the work for the GOOGLE/ BING robot spiders
patrolling the web full time for meta text like "THE
SECRET OF WEALTH," "HOW TO GET HIM TO LOVE ME:" The
usual main concerns of SURFERS."How to rejuvenate" or
"Cure for the common cold."
ALL search engines
use META tags as one component of their ranking
formulas. The tags can increase your search engine
rank and display important site information on the
search results page. Although only a few META tags
directly relate to site promotion, you can use the
others to provide valuable information about your Web
page content.
Having 7,000
WEBPAGES/ ARTICLES online as the FRUGAL LIFE 101 and
GUERILLA CAPITALISM and ARTISANRY AND IMPORT/ EXPORT
BIZ, I spent 2017 poking THRU 7,000 files to make sure
that I'd done META RIGHT back when I was in my early
PC YEARS in 1995 to 2016.
So I've Been at
this URL CHECKING, REFORMATTING CHORE for one year now
doing my webpages OVER. Try to HAVE the energy to do
even ten a day. Good luck. URL CHECKING means running
it thru an ONLINE FREEBIE
URL CHECKER.I do that FIRST to
weed out 'dead links.' Do this as ONE DEAD LINK and
the spider robots will not deal with your page. You
get no coverage. No reviews. You aren't in the horse
race! My fave is
deadlinkChecker.com punching the
"SINGLE PAGE" choice carefully. IF YOU DON't make THAT
choice, it'll check every other URL in that article.
NEXT I have to
SEE what META text went IN THERE back when I
wrote them: 1995 thru 2016. Ferinstance, I'd
call an article on WELL PAYING JOBS a brief FILE
NAME like "BESTPAY" and of course that's ALL that
ended up in the META TEXT. That won't work for a job
seeker. THE IDEA is to use a phrase PEOPLE GOOGLE in
there. "HIGHEST PAY PROGRAMMERS CAN GET, HOW TO GET
THE HIGH PAY as a programmer, how to find a high
paying job, and "WHAT ARE HIGHEST PAYING JOBS?
---"
A META TEXT can be
strings of stuff, separated by commas. In the
case of My Amazing Career, People check to find
"world's best astrologer" a bargain astrologer, best
professional stargazer, I give them all kinds of
hidden meta text. Add BEST DESCRIPTION it in if it's
not there. Use a text editor on your HTM page.
SEA MONKEY ALLOWS INTRODUCING CHANGES TO THE CODING.
HIT VIEW. THEN "VIEW PAGE SOURCE" which gives
you HTML CODING. Work on the TOP SECTION OF CODINGN
CALLED <title> referring to your description of
zeitgeist of your piece. Give a lot of descriptions,
segregated by commas.
ALSO I FIND that all articles written on a 1995
monitor / with 1995 software have fonts too
small to be read easily. A professional told me
to use a font that is easy to read, NOT "TIMES"
which I had all the time but Century Gothic, a more
generous spaced out font. OR select "COMIC" as WEBMONKEY, my new htm
composer software, does not offer CENTURY GOTHIC.
(DOWNLOAD WEBMONKEY HTM PROGRAM for FREE ONLINE and
read my WEBINDEX
for lists of free download software that you
need.)
NOW GO SEE MORE
ON META PAGES ---
---------------------------------------------
META Tags
Describe Your Content
The term META is
from metadata, which means data about other data.
Search engines use META tags to help determine
the content and value of your Web page content.
A META tag is an
optional line of HTML code in the HEAD section
of your document. The tag's actual
content provides descriptive information about your
site, but isn't displayed by the browser. HTML
specifications don't define the function of META tags,
only their format. Consequently, there are a number of
different META tags that describe everything from site
content to the site author to a page rating.
Different browsers recognize different META tags.
META Tag Format
All META tags must
contain a CONTENT attribute and either the NAME or
HTTP-EQUIV attribute.
Content: A text
string that provides the value information for the
META tag. Always enclose the text string in quotes.
Name: Defines the
kind of META tag. Always enclose the NAME value in
quotes. Usually contains information for the browser
to interpret.
HTTP-EQUIV: Tells
the server to include the name and value pair in the
MIME document header passed to the Web browser.
Use it to control or direct the actions of the
browser. A META tag example using the NAME
attribute.
<META
NAME="description"CONTENT="Pet supplies for
geriatric cats and dogs delivered to your home. Learn
about the special needs of older cats and dogs.">
A META tag example
using the HTTP-EQUIV attribute. This tells the browser
to reload the page every 10 seconds.
<META
HTTP-EQUIV="refresh" CONTENT="10">
How Search
Engines Use META Tags
Some search
engines use META tag data to provide clearer, more
concise results for searchers. Description and
Keywords are the two most important META attributes to
search engines. Make sure you have these on your pages
before you submit your site.
DESCRIPTION:
Most search engines display the content of the
description tag as the site description on the
search results page. This brief description of your
site's content gives the searcher important
information they need to determine your site's value.
If there's no META description to display, most search
engines pull the first few lines of text from the
site's content and display it on the results page.
Here's how a site
that uses a META description attribute might appear on
the results page:
"Purchase pet
supplies online with free shipping! Specializing in
pet food and pet care products for older cats
and dogs."
While a site with
no description attribute might have its navigation
menu displayed if that menu is at the top of the page:
Put your most
important information early in the description since
most search engines cut off the display after about
200 characters.
KEYWORDS: Set
NAME="keywords" to list all the keywords you want to
associate with your site. Your keywords are the search
terms you expect people to use to locate your site.
Separate each keyword and keyword phrase with commas
and limit the total size to about 256 characters. A
pet supplies retailer might select some of the
following keywords: cat food, dog food, pet supplies,
pet care, pet food. If they specialize in a certain
area (like supplies for older pets), then they might
use more targeted keywords that would attract a
particular audience segment. META keyword tags are
especially useful on graphic-heavy sites with little
text content. Use the keywords in the META tags in
your ALT image description for a boost in some search
engines.
Each search engine
algorithm evaluates META tags differently and a few
don't consider them at all when ranking sites.
But most search engines do use META tags, so
description and keyword tags will increase your
site's ranking if you use them properly. Search
engines that don't use META tags won't penalize you.
Other META Tags
Keyword and
Description META tags usually receive the most notice,
but there are other useful META tags not directly
related to site promotion.
Refresh:
Use this attribute
to refresh the page and/or to redirect the user after
a
certain period of time.
Copyright: The
copyright date of the page.
Author:JOE BLOW
The author's name
and any other information (email address, state, etc)
Expires:2019, and this is important for it tells
search engines when the page will be out of date. For
instance, if you
have a page describing a conference set for April
2021, you might set the
page expiration date to May 2021.
Rating:
Use this META tag to rate your page much like movies
and TV shows are
rated. As more parents use filtering software, many
may block access to
"unrated" sites. In the future, a rating META tag may
be necessary to
increase your site's visibility.
Anita Sands
Hernandez is researcher, writer,
poster and a mother of 4 and a career astrologer.
Write her at astrology@ earthlink.net . Get a 35$
Natal horoscope "my money/future life" reading now +
copy of your horoscope as a Gif file graphic! No
smarter, more accurate destiny reading out there!
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