You must learn to use META Tags by Anita Sands Hernandez

If your site and each article on your page doesn't contain META tags, you aren't ready to EITHER POST IT ONLINE or submit it to search engines! (Nobody does that anymore. Now ROBOT SPIDERS do all the work for the GOOGLE BING people.

ALL search engines use META tags as one component of their ranking formulas. The tags can increase your search engine rank and display important site information on the search results page. Although only a few META tags directly relate to site promotion, you can use the others to provide valuable information about your Web page content.

Having 7,000 WEBPAGES/ ARTICLES online as the FRUGAL LIFE 101 and GUERILLA CAPITALISM seminar, I had to poke THRU 7,000 files to make sure that I'd done META RIGHT back when I was in my early PC YEARS in 1995.

So I"ve Been at this URL CHECKING, REFORMATTING CHORE for one year now doing over my webpages. Try to do ten a day. URL CHECKING means running it thru an ONLINE FREEBIE URL CHECKER.I do that FIRST to weed out 'dead links.' Do this as ONE DEAD LINK and the spider robots will not deal with your page. You get no coverage. No reviews. You aren't in the horse race! My fave is

NEXT I have to SEE what META text went IN THERE back when I wrote them: 1995 thru 2015).  Ferinstance, I'd call an article on WELL PAYING JOBS  a brief FILE NAME like "BESTPAY" and of course that's ALL that ended up in the META TEXT. That won't work for a job seeker. THE IDEA is to use a phrase PEOPLE GOOGLE in there. "HIGHEST PAY PROGRAMMERS CAN GET, HOW TO GET THE HIGH PAY, how to find a high paying job, ---"

A META TEXT can be strings of stuff, separated by commas.  People check to find "world's best astrologer" a bargain astrologer, best professional stargazer, all kinds of hidden meta text. Add it in if it's not there. Use a text editor on your HTM page.  SEA MONKEY ALLOWS INTRODUCING CHANGES TO THE CODING. HIT VIEW. THEN HTML CODING.

ALSO I FIND that all articles written on a 1995 monitor / with 1995 software have fonts  too small to be read easily. A  professional told me to use a font that is easy to read,  NOT TIMES which I had all the time but century gothic, a more generous spaced out font. OR COMIC as WEBMONKEY, my new htm composer software, does not offer CENTURY GOTHIC. (DOWNLOAD WEBMONKEY FREE ONLINE)

META Tags Describe Your Content

The term META is from metadata, which means data about other data. Search engines use  META tags to help determine the content and value of your Web page content.

A META tag is an optional line of HTML code in the HEAD section of your document. The tag's  actual content provides descriptive information about your site, but isn't displayed by the browser.  HTML specifications don't define the function of META tags, only their format. Consequently, there are a number of different META tags that describe everything from site content to the site  author to a page rating. Different browsers recognize different META tags.

META Tag Format

All META tags must contain a CONTENT attribute and either the NAME or HTTP-EQUIV  attribute.

Content: A text string that provides the value information for the META tag. Always enclose the text string in quotes.

Name: Defines the kind of META tag. Always enclose the NAME value in quotes. Usually contains information for the browser to interpret.

HTTP-EQUIV: Tells the server to include the name and value pair in the MIME document  header passed to the Web browser. Use it to control or direct the actions of the browser.  A META tag example using the NAME attribute.

<META NAME="description"CONTENT="Pet supplies for geriatric cats and dogs delivered to your home. Learn about the special needs of older cats and dogs.">

A META tag example using the HTTP-EQUIV attribute. This tells the browser to reload the page  every 10 seconds.

<META HTTP-EQUIV="refresh" CONTENT="10">

How Search Engines Use META Tags

Some search engines use META tag data to provide clearer, more concise results for searchers.  Description and Keywords are the two most important META attributes to search engines. Make sure you have these on your pages before you submit your site.

DESCRIPTION: Most search engines display the content of the description tag as the site  description on the search results page. This brief description of your site's content gives the searcher important information they need to determine your site's value. If there's no META description to display, most search engines pull the first few lines of text from the site's content and display it on the results page.

Here's how a site that uses a META description attribute might appear on the results page:

"Purchase pet supplies online with free shipping! Specializing in pet food and pet care products  for older cats and dogs."

While a site with no description attribute might have its navigation menu displayed if that menu is at the top of the page:

Put your most important information early in the description since most search engines cut off the display after about 200 characters.

KEYWORDS: Set NAME="keywords" to list all the keywords you want to associate with your site. Your keywords are the search terms you expect people to use to locate your site. Separate each keyword and keyword phrase with commas and limit the total size to about 256 characters. A pet supplies retailer might select some of the following keywords: cat food, dog food, pet supplies, pet care, pet food. If they specialize in a certain area (like supplies for older pets), then they might use more targeted keywords that would attract a particular audience segment. META keyword tags are especially useful on graphic-heavy sites with little text content. Use the keywords in the META tags in your ALT image description for a boost in some search engines.

Each search engine algorithm evaluates META tags differently and a few don't consider them at  all when ranking sites. But most search engines do use META tags, so description and keyword  tags will increase your site's ranking if you use them properly. Search engines that don't use META tags won't penalize you.

Other META Tags

Keyword and Description META tags usually receive the most notice, but there are other useful META tags not directly related to site promotion.


Use this attribute to refresh the page and/or to redirect the user after a
certain period of time.

Copyright: The copyright date of the page.


The author's name and any other information (email address, state, etc)

Tells search engines when the page will be out of date. For instance, if you
have a page describing a conference set for April 2001, you might set the
page expiration date to May 2001.

Use this META tag to rate your page much like movies and TV shows are
rated. As more parents use filtering software, many may block access to
"unrated" sites. In the future, a rating META tag may be necessary to
increase your site's visibility. Ask Bill Gates what he's planning beside charging 7$
a month if you're using WIN 10 as an OS