DEVELOP your WEB PRESENCE!!!
by Anita Sands Hernandez astrology @ earthlink.net
How Anita went from 500 references on Google
to TEN THOUSAND. And Became NAPOLEON!
I spent my last twenty years with a few websites and I learned this. A WEBSITE will give you some business, but only establishing a WEB PRESENCE will give you a LOT OF BUSINESS.And give you AD REVENUE!
WEB PRESENCE is when someone googles your name or your profession and unique features of it, and VOILA! Your website shows up, your article, your phone/address and location along with 800 articles you wrote, another 800 written about you, your biography, your product, services, ALL OF IT.
WEB PRESENCE proves that you exist. It is the breath of life these days. WHAT HAPPENS if you DO NOT HAVE IT? Recently, I saw two men on TV who captured my eye. BRANSON of VIRGIN AIRLINES and KHOSLA, his new partner in a venture to give away billions of dollars to inventors of new, ALTERNATIVE TECHNOLOGIES for ENERGY.
Now, I HAVE a friend John Cohen, an INVENTOR, who I thought I should tell BRANSON/ KHOSLA ABOUT so they could INVEST in his MANY WILD INVENTIONS. John is a resident of rural TOPANGA CANYON, who drives 15 miles daily to come into L.A. and build, install ALTERNATIVE ENERGY TECH in homes, solar, wind, whatever. He does homes in Beverly Hills, Bel-Air, so I wasn't worried about finding him. I went looking for John's work on alternative fuel, ecology and how to live totally OFF-GRID but sadly, I found that my genius hippie pal had no web presence whatsoever. No articles.
I googled and Zabasearched 'til I was blind. There was no mention of my successful friend anywhere. No phone, no utilities, off the GRID. I realized his work in SOLAR and sustaining agriculture and building was not chronicled on the web but PROVEN by the total lack of the guy's FOOTPRINT. Of course I suspected WHY. He didn't know how to type or work a PC, although he could build the best solar home and off-grid tech available.
Being an Aquarius, I wanted to touch his life with a magic wand, find him for Branson and Khosla who are searching to give MILLIONS away to innovators, inventors which I knew John was. So I dialed a pal, said Where is JC these days? Pal said "dancing at DANCE HOME on weekends, but so-and-so works for him, call the worker on the phone." And he gave me the worker's phone number... PRIMITIVE path, no?
So I did it. his own worker never called me back, Now I have to find the piece of paper, keep on dialing. (sigh.) And then seek JC's pals so I can email this article to him and he can go to their house and be shown how to read it on screen! IF HE EVEN HAS A PC. HOW MUCH EASIER if the freakin' genius had a web presence!
When you have NO WEB PRESENCE, putting in your name or your interests with a + plus sign next to the name summons up nothing. When you have a web presence, putting John Cohen and Alternative Solar Tech and TOPANGA CANYON ....bang! you should have the guy! I DID NOT! COULD NOT!
OK, SO now I go after KHOSLA who was easy to find. KHOSLA VENTURES has kept a finger (nay, his whole hand,) in the Internet since he began which is probably how BRANSON FOUND HIM. (!) While I could have written KHOSLA, go find JC in TOPANGA, I still didn't know where JC was!
I heated a tv dinner and thought about what I'd learned. And I knew I had to google myself, ANITA SANDS and see if I HAD PRESENCE. Well, sort of. I found 833 mentions. but ALAS, half were someone ELSE (an IRISH ECONOMIST) with my same name. So I remembered I had this Basque hubby once, and had written articles with HIS LAST NAME added on .... I googled ANITA SANDS HERNANDEZ and found a unique name gave me way more WEB PRESENCE. There was NOT ANOTHER one of me. So I did a website with THAT THREE NAME NAME and in a week I had 471 google mentions.
Admittedly, some were CRAIGS LIST ADS for NEW HEROES group, although I only put my name in l0% of my ads. And admittedly a few are an Irish lady economist who seeing my success, has clearly borrowed my name.
NOW I realized that I probably had five hundred actual articles written by me online, posted. I was frustrated. I asked myself, why weren't they all coming up? I wrote one thousand one hundred articles. DUHHHHH. Because my name was not on any of them, nor was my email addie. Name has to be in the META TEXT also.
I HIT THE SIDE OF MY HEAD with flat of hand! DUMMIE had been on the internet 11 years and was so self-effacing she didn't put her name on anything she wrote! Cuz I think it ungentlemanly to feature yourself. I loved the "here's the info, use it, it's free" aspect of my offerings (Holism, Psychology, Raising babies, Cooking, Earning a living with GUERILLA CAPITALISM. PORTAL TO ALL OF THEM IS IN ONE PLACE, Anita's ASTRAL SITE. )
Well, that is what SENT me on this WEB PRESENCE KICK. I vowed I was going to start leaving pidgeon tracks on everything! I re-did every article to have a 'tag' ( say a mention of my 50 URLS,
<== BACK TO HOW TO HAVE A WEB PRESENCE
Times fifty. Do a fifty PAGE LIST on every single article. Rewrite, reload.
I then edited the meta text on my 500 articles, doing URL CHECK also to make sure there were no live links. These are things ROBOTS see in a GOOGLE SEARCH. ONE DEAD LINK in your article, you are bypassed. MY HTM COMPOSER SEA MONKEY, free download, lets you scan coding, see your meta text to give your piece the kind of TITLE AND CONTENTS that GOOGLE SEARCHERS would be looking for. We GOOGLE "DRIP IRRIGATION." and Google hands us many titles to look at . It can see the coding, the meta text.
Then I thought, wait a minute, I INVENTED phrases, can I FIND THEM ONLINE? I WENT to GOOGLE and put in the words "GUERILLA CAPITALISM" in quotes .... an invention of mine, and googled. Sure enough, I was there. WITHOUT A NAME written on top but the article was there as I had used that phrase GUERILLA CAPITALISM in it.
So I saw the problem and was glad because that ERROR of not putting name and my other URLS and my email on every article was something I COULD REMEDY by changing my 'signature' behavior! So I went back to every article in my own hardrive, added signature, re-posted them, re- FTP 'd them all over again.
I knew that might kick up my stats. It did. Quickly my full name and believe me, there is no other person alive with that "Anita Sands Hernandez" monniker ....... and I did my searching in quotes like that, I found I now had 10,100 articles showing up online.
I knew 9000 had been re-posted by other people at their sites. I only had 1,000 or so of my own 'coming up.' But that was good. Folks liked my subjects. What's wrong with that? I always tell readers, post all this yourself, even monetarize it.And attract AD REVENUE. (And sure enough payments and offers began trickling in.)
Anyway I kept looking and realized a few other THINGS I COULD DO TO knock up webstats:
GET a website, that would be numero uno.
Read up on "WEBSITE DESIGN FOR DUMMIES"
SAVE GRAPHICS to your own cache before you put them in the articles. YOU DO NOT want other people to close their website and you still are TIED TO A GRAPHIC they once had. And now it's a DEAD URL!!!
So you must CHECK URLS for signs of life. USE URL CHECKERS
HOW ELSE TO GET WEB PRESENCE!
1) Go to YAHOO lists of stuff you like, (Are ya writing about Snooping into the NASA and CIA SNOOPERS and their sins in the 3rd world, I LOVE that so I'd go to those lists. I'd go to OBAMA BOO-BOO lists. Wall street, Occupy. But I also am studying RAISING DATES as GLOBAL WARMING will make that the only crop we can grow in Alaska soon. Then, goat raising, vegie growing, orchards, cookery, cottage industries) & contribute to blogs and lists, always leaving my full pidgeon tracks, i.e. name /email. Those things end up being saved by the AKASHIC RECORD of the INTERNET, the HALL OF PERPETUAL RECORDS.
2.) CONTRIBUTE more articles to more websites THAT ARE UP with similar interests and for the google search spiders to always capture my name, probably it should be in the top area.
3.) BECOME A WEB ACTIVIST AND USE YOUR OWN WEBSITE for that.
4.) DO A BLOG, but do it RIGHT. If you've ever looked at a blog page, rarely is it inviting to read. NO TITLE ON TOP, SUMMARIZING What we're talking about. Just a hodgepodge of entries, yours and theirs. And often, you get a lot of Flat short, multiple paragraphs lying there, OUT OF CONTEXT. NOBODY SENSES the context. THAT IS A DANGEROUS THING. YOU NEED BULLETS. HEADLINES OR BANNERS, NO BULLETs, there's no sense of who wrote them. Were these contributed by readers or is there an AUTHOR. NO PICTURE Of him, no sense of who this voice in the wilderness is. WORSE is AN ARTICLE length blog with long paragraphs NO TITLE ON TOP, NO BULLETS/headlines.
The most inviting-to-read kind of piece has certain features:
A.) TITLE which is going to be the theme of the article
B.) Graphics, JPGS or GIFS, PICTURES! It doesn't have to be of you, it can be a picture related to the THEME, web presence NAPOLEON. That works.. We all are kids who love comic books so lots of PICTURES! Then your NAME. YOU ARE THE AUTHOR & You are building yourself as a product. You think CORNFLAKES doesn't have that word on the box? Or KELLOGS? and put your EMAIL addie RIGHT AT TOP.
C.) THEN THE SUBJECT of each paragraph as a bullet. Short paragraphs, Paragraphs are a little wider than the average narrow blog, more like a conventional book It is on colored paper. There are bullets or headlines at every paragraph too, THESE satisfy the NEED TO KNOW WHY ONE SHOULD READ on. People ask me not to use CAPS to so violently and loudly emphacize stuff. (sigh.) I don't always listen. Wanna vote on the subject?
D.) DO NOT UNDERLINE any word in your article. You can EMPHASIZE with ITALICS. Underlines look like an URL. URLS are live links. They are underlined. Once folks see you know enough to create live links, they'll click on them all for a fast digression.
E.) FORMAT THE PAPER into a light color and USE SOME DARKER COLOR on WORDS. But don't go wild. Like I did when I started. BLUE paper, PURPLE LETTERS. I quit that. Re-did all those articles. Lotta work being a hippie.
F.) Soon as you are able to free up 36$ a year, 3$ a month, get a domain name. Create your website then call up DOMAIN MONGER or WebHosting Corporation that has been used by chums, which is recommended by pals who've used them for years. First ask them if they'll get your domain name free. Meanwhile, before you BUY the domain name, no visiting the domain names you think up to see if they are available. If the web site does not exist because nobody owns the name, the info gets saved somewhere. It then is given or sold to people who look through the lists. If they like any of the names, they'll register them and you'll be out of luck. This is common knowledge in "domainer" circles. My pal lost a couple of domain names that way. So 'search' when you're ready to decide and buy.
G.) Write your files. A live link on your main page leads to each file. And use bullets at top of each paragraph, which summerize. Read the NEXT PARAGRAPH and note the SUMMARIZING BULLETS which lend it PEP, but also make it easy for dullards to get the gist of every word.
^~^~^~^~^~^~^~ SAMPLE OF FORMATTING ^~^~^~^~^~^~^~
SPIES IN YOUR PC? YES! WHY?
CORPORATIONS WANT TO GET INSIDE YOUR PC. They want to know your surfing habits. WHY? To sell you stuff, to send you ads. ---(this is just a sample of formatting, I'm not giving you an URL but you perhaps WOULD.)
ANOTHER BULLET: So WHAT CAN I DO?
ANSWER:(as many bolded bullets as you can wreak!) HOW TO FOIL THEIR SPYWARE WITH YOUR OWN! That's the answer.
HOW DO I LOAD SPYWARE INADVERTENTLY?
Those were just examples of holding a fragrant catnip toy in front of a tiger and tossing it so KITTY will run after it. Every paragraph draws you in to click.
* * * * * * * * * * * * * * * * * * *
Our POSTER is ANITA SANDS HERNANDEZ, Los Angeles Writer, Mother of 4 and career Astrologer. Catch up with her websites TRUTHS GOV WILL HIDE & NEVER TELL YOU, also The FUTURE, WHAT'S COMIN' AT YA! & HOW TO SURVIVE the COMING GREAT DEPRESSION, and Secrets of Nature, HOLISTIC, AFFORDABLE HEALING. Also HOW TO LIVE on A NICKLE, The FRUGAL PAGE. Anita is at firstname.lastname@example.org ). Get a 15$ natal horoscope "my money/future life" reading now + copy horoscope as a Gif file graphic!
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