HOW A HOUSE PAINTER CAN DOUBLE HIS EARNINGS
"Faux finish" is a real big deal these days!
an interview with one of the TOP FAUX FINISH PAINTERS IN L.A CALIF
BUSINESS NAME: Creative Painting Techniques.
BUSINESS ADDRESS: 22325 Dolorosa St., Woodland Hills 91367
OWNER: Amanda and Eli Saad
NUMBER OF EMPLOYEES: Two
DESCRIBE YOUR BUSINESS: We are a full-service, husband-and-wife painting business that does exterior, residential and commercial painting, faux finishes, on-site mixing and matching colors, drywall, stucco, wallpaper removal, water sealing, installing moldings, doors, trim and baseboards.
IS THIS YOUR FIRST BUSINESS? Yes.
WHY DID YOU START THIS BUSINESS? I learned faux finishing from professionals in England and decided to go into this business when I moved to Los Angeles. It is used by English royalty, in movie backgrounds and homes, and people wanted faux finishing in their homes.
WHERE DID YOU GET THE IDEA? Faux finishing is popular in Europe and I thought I'd implement it here.
HOW LONG WAS IT FROM CONCEPT TO OPENING? Two years.
WHAT DID YOU DO DURING THAT TIME? I bought a van and painted the exterior with different faux finishes and drove it around the Valley to advertise.
WHAT WERE YOUR STARTUP COSTS AND HOW DID YOU FINANCE THE BUSINESS? I borrowed $6,000 from a friend.
WHO DID YOU RELY ON FOR ADVICE? We sought advice from other painters.
WHAT HADN'T YOU CONSIDERED BEFORE OPENING? Storage of equipment and
materials and how it had to be hauled up and down high ladders and scaffolding. Some ceilings in California are high.
WHAT IS YOUR EXPECTED REVENUE THIS YEAR? $90,000.
WHAT GOALS DO YOU HAVE FOR THE COMPANY? To grow and work constantly but still have full control of every job and personalize every job to meet customers' needs.
Does your business have a hiring, promotion, grand opening or other achievement to announce? Does your organization have a special event, seminar or class coming up? E-mail information and photos to us at firstname.lastname@example.org.
THE WEBSITE FAUXSHOP.COM has beautiful examples of what can be done. The best faux finish that I ever saw was in the PENTHOUSE at the FOUR SEASONS Hotel in BevHills. The people who owned the land made the HOTEL CHAIN give them the top floor! FABULOUS. The walls had been plastered, then sanded to a perfect finish. At that point, they were painted with a really fine, all oil, semigloss enamel, then when the paint was very dry, they'd waxed the walls with genuine paste wax. They rented a sander and buffed them until they were silky. Daffodil yellow but the texture of a brand new, just unwrapped bar of soap. They were one color, no mottled effects like the PICTURE BELOW..
They call this RAKU and I found it online. The artist at FAUXSHOP did it.
Their webpage has many different finishes, all spectacular.
The more you familiarize yourself with these multitudes of looks, the more you'll realize that it's an ultra lucrative way to make a living and be an artist.
<===SEE THE ARTICLE ON WALLS.
<===SEE SHABBY CHIC ARTICLE