HOW A HOUSE PAINTER CAN DOUBLE HIS EARNINGS
"Faux finish" is a real big deal these days!
an interview with one of the TOP FAUX FINISH PAINTERS IN L.A CALIF

BUSINESS NAME: Creative Painting Techniques.
BUSINESS ADDRESS: 22325 Dolorosa St., Woodland Hills 91367
PHONE: 818-883-7643

WEB SITE:
EMAIL: creativepainting@aol.com

OWNER: Amanda and Eli Saad

ESTABLISHED: 1990

NUMBER OF EMPLOYEES: Two

DESCRIBE YOUR BUSINESS: We are a full-service, husband-and-wife painting business that does exterior, residential and commercial painting, faux finishes, on-site mixing and matching colors, drywall, stucco, wallpaper removal, water sealing, installing moldings, doors, trim and baseboards.

IS THIS YOUR FIRST BUSINESS? Yes.

WHY DID YOU START THIS BUSINESS? I learned faux finishing from professionals in England and decided to go into this business when I moved to Los Angeles. It is used by English royalty, in movie backgrounds and homes, and people wanted faux finishing in their homes.

WHERE DID YOU GET THE IDEA? Faux finishing is popular in Europe and I thought I'd implement it here.

HOW LONG WAS IT FROM CONCEPT TO OPENING? Two years.

WHAT DID YOU DO DURING THAT TIME? I bought a van and painted the exterior with different faux finishes and drove it around the Valley to advertise.

WHAT WERE YOUR START-UP COSTS AND HOW DID YOU FINANCE THE BUSINESS? I borrowed $6,000 from a friend. For first rental of the shop and a dozen cans of this and that, brushes, rollers. Hand sanders.

WHO DID YOU RELY ON FOR ADVICE? We sought advice from other painters.

WHAT HADN'T YOU CONSIDERED BEFORE OPENING? Storage of equipment and materials and how it had to be hauled up and down high ladders and scaffolding. Some ceilings in California are high.

WHAT IS YOUR EXPECTED REVENUE THIS YEAR? $90,000.

WHAT GOALS DO YOU HAVE FOR THE COMPANY? To grow and work constantly but still have full control of every job and personalize every job to meet customers' needs.

Does your business have a hiring, promotion, grand opening or other achievement to announce? Does your organization have a special event, seminar or class coming up? E-mail information and photos to us at bizbuzz@dailynews.com.

THE WEBSITES YOU STUMBLE ON WHEN YOU PUT IN THE GOOGLE SEARCH TERM BOX "How to do Faux finishes  on walls" have many, wonderful businesses, beautiful examples of what can be done. The best faux finish that I ever saw was in the PENTHOUSE at the FOUR SEASONS Hotel in BevHills. The people who owned the land were florists who owned a shop on that corner. They made the HOTEL CHAIN give them the top floor! FABULOUS. The walls had been plastered, then sanded to a perfect finish. At that point, they were painted with a really fine, all oil, semigloss enamel, then when the paint was very dry, they'd waxed the walls with genuine paste wax. They rented a sander and buffed them until they were silky. Daffodil yellow but the texture of a brand new, just unwrapped bar of soap. They were one color, no mottled effects like the PICTURE BELOW. 


They call this RAKU and I found it online. The chief artist at FAUXSHOP did it. So google the internet to find more examples of RAKU and VENETIAN PLASTER. Then hit VIEW PAGE to see if there's text describing the METHOD. SCANNING MANY webpages, you will find many different finishes, all spectacular. Great terms, words used to describe them. Descriptons of Many products artisans use, too.  The sand mixed with paint at 58$ a gallon... seems to me you could make your own textured paints. If not Sand, wheat chaff. Bird seed?

The more you familiarize yourself with these multitudes of looks, the more you'll realize that WALLS are an ultra lucrative way to make a living and be an artist --- to thrill your clients and get their friends calling you. Walls are a living advertisement you don't have to pay for.


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Our 'POSTER-BLOGGER' is ANITA SANDS HERNANDEZ, Los Angeles Writer, Researcher, mother of 4 and career Astrologer. Catch up with her websites TRUTHS GOV WILL HIDE & NEVER TELL YOU, also The  FUTURE, WHAT'S COMIN' AT YA! FRUGAL LIFE STYLE TIPS,  HOW TO SURVIVE the COMING GREAT DEPRESSION, and Secrets of Nature, HOLISTIC, AFFORDABLE HEALING. Also ARTISANRY FOR EXPORT, EARN EUROS...* Anita is at astrology@earthlink.net ). Get a free natal horoscope "my money/future life" reading now + copy horoscope as a Gif file graphic! No smarter, more accurate DESTINY reading out there!

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