THAT CLICKABILITY FACTOR.
Hiya Big fellah. I believe in being Approachable. Friendly. I'm a live link.
A clickable live link. I think it's important being CLICKABLE. You here for long?
I'd kinda hoped you'd put your finger on me and stay around and read for a minute or two...
Being clickable is like being friendly, simple, approachable. You see a guy in an Armani suit with Gucci shoes you just don't go up to him and start talking. You see a woman in a Dior suit with her chauffeur carrying her packages, you sure don't go up to her! They're not approachable. They ain't CLICKABLE.
But hopefully, your URLs are as clickable as Miss Sluticia Sunshine, directly above. I mean URLS that are so lucious, so round, so fully packed and beckoning you with a few provocative words...that you just cannot HELP laying a hand on 'em. Believe me, when you send out emails as an advertisement, which an email to your "LIST" covertly is, SUCCULENCE is everything.
I have a dozen lists, do sendouts once a week to each: Gardeners, UFOs, Holism, New Age, Progressive Activism, How to Marry a Billionaire, girls only, How to raise a baby so he's a winner, How to build a Rural home out of 'found' ingredients, the FRUGAL LIFE style, Ez/Breezy Freebie organic Gardening, GUERILLA CAPITALISM, doing COTTAGE INDUSTRIES that work bigtime, MONEY SECRETS of the UNDERGROUND, --on and on. See MY THOUSAND FREE SEMINARS ONLINE.
My Emails are not only a valid form of communication, they are my most provocative, engaging REACH OUT effort. An email from me is like an invitation right into my kitchen for coffee and cake! FLAT HTM FILES that LOOK like ads sent as attachments are not as clickable as simple letter-like emails in plain text which are the most CLICKABLE LIVE LINKS and EASY TO FORWARD of all!
OTHER TRICKS: #1. Alway use the conversational HUMAN voice, not the MADISON AVENUE ADVERTISING voice! Stay away from that! Jest plain folks is the right tone. And not standard home made Madison Avenue either, Like the phony 'I found this incredible diet that really works..." Sounds like the guy with Neat-Chop Gizmo. Instead, phrase it INFO-MATIONALLY, "I read that carbs are the big weight producer, more than 7 grams a day of carb and YOU ARE GROWING SIDEWAYS and don't know it....So how can we edit carbs out of our diet which will instantly make us thin down fast without our feeling hungry?" and go from there. (Not that you have a diet pill for sale, but related to anything you do, or pitch. But maybe you have a dieting herb for sale, fennel is one that kills low blood sugar and raises it...so maybe you grow, dry and package fennel. In fact, that would be a great idea. I'm getting off track. For me there is only one business I have. ASTROLOGY but note that only one in l00 of my TO-MY-LIST-emails even refers to that fact. Unless my address is a giveaway, astrology at earthlink dot net! I am in the 'non-business' of give away information that directly applies to living cheaper, better and making more money.
#2. Re-read your text to make sure the eye doesn't hesitate anywhere not understanding a turn of phrase. You catch it in the re-read and then you do the re-write. If the words don't move like a freight train, see where there's ambiguity or clumsy sentence structure.
#3. PLAIN TEXT IS BEST for emails. Stay away from Formatted settings on your BROWSER! Edit your preferences to return to plain text!. Why is cuz folks can't forward formatted EMAILS. If they love what you say, they are your best advertising agents, why cause them to screwup on sharing??? Give them formatted HTM (hypertext) the thing will not safely, predictably, easily 'travel' to the next person's browser. So just use simple, plain FRIENDLY text which is what emails are. These have great permanent, fast traveling clickability for those all important live links or URLs.
#4: SEDUCE THEM INTO TOUCHING THE URL! The trick is to Make urls so chatty friendly that they keep reading, and then as they get close to the actual URL, so intruiging that folks HAVE TO CLICK. COMPULSION KICKS IN. Ferinstance Let's try the SINGLE URL FORM, no more (at first). You want to set it off like a jewel in a setting. And sprinkle it with curiosity evoking DATA.
~^~^~^~^~^~^~^~^~^~^~Learn the truth about how horrid an idea CIRCUMSISION is..http://www.guardian.co.uk/commentisfree/2008/jun/16/health.religion?showallcomments=true#end-of-comments
how it is designed to take away male sensitivity! thusly ruining a guy's emotional and sexual life!
You curb the TIGER in a man for the sake of polite society ?? where is the logic? Hey, last
I heard, LIFE IS BRUTAL AND SHORT. Let's have SOMETHING BE SWEET!
See what I did? I kept the human voice, I intrigued them with the horrendous pricetag for no SKIN protecting the sensitive tip of that very important 'thing' that half of us walk around with... I gave them just enuf DESCRIPTION
for ANY URL I threw 'at em to make em NEED to 'click on it.
You gotta say enough to make' em click! Cuz I don't think a lot of people click when they see twenty urls with no description that's palatable no info which makes saliva start to drip! Curiosity I mean. And hey, the comedic voice that I am stuck with is my own signature. I DO NOT believe all of you need it. I just can't help myself.
~^~^~^~^~^~^~^~^~^~^~Here, let's try a NEW URL --- HOW TO COOK CHICKEN SO IT TASTES LIKEAnd maybe always add some roccoco borders (below) cuz they look great! And always go find a graphic online that you can THROW into the article (Read HOW to throw graphics in to a piece via my own little fun MANUAL and INSTRUCTION BOOK)
NOTHING ANYONE HAS EVER EATEN. so that PEOPLE RAVE about your chicken!
Secrets discovered in ancient India. http://en.wikipedia.org/wiki/Tandoor
AND DO SOME CURLIECUES!! ~^~^~^~^~^~^~^~^~^~^~
True, it looks feminine but it's artistic. Even if you're a GUY with a list, --merchandising guns or holsters, the simple text with nice blue LIVE LINKS and the roccoco TILDE plus UP-ARROW BORDER~^~^~^~^~^ works really well.
But let me tell you the most important thing of all. IT's SIMPLE TEXT!!! READERS can flip it forward, send it on. It gets shared easily. Cut and paste it. It travels. You cannot cut and paste HTM or formatted text with live links LIKE THIS ONE: ANITA's PERSONAL WEB TECH FOR DUMMIES The person who receives it sees that it has no live linkability left. It's just a puzzling set of words. ANITA'S WEB TECH FOR DUMMIES is all that gets thru!
Plain text has its legibility PRESERVED --even in forwarding! I cannot send on your HTM files and have them stay full of live links. Formatted ads are SIMPLY not a good idea in the email section! Half your audience has older PC's and they just lock up! Like that posh socialite in a Dior suit, she looks great but she is UNCLICKABLE, UNAPPROACHABLE. UNSHAREABLE! And as Sluticia Sunbeam says, --"I'm so good, so much fun, and so GENEROUS with my information that you know you will want to share me!"
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Our POSTER is ANITA SANDS HERNANDEZ, Los Angeles Writer, Futurist and Astrologer. Catch up with her websites TRUTHS GOV WILL HIDE & NEVER TELL YOU, also The FUTURE, WHAT'S COMIN' AT YA! & HOW TO SURVIVE the COMING GREAT DEPRESSION, and Secrets of Nature, HOLISTIC, AFFORDABLE HEALING. Also HOW TO LIVE on A NICKLE, The FRUGAL PAGE.* Anita is at email@example.com ). Get a 15$ natal horoscope "my money/future life" reading now + copy horoscope as a Gif file graphic!
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